Factors Affecting Consumers’ Shoe Preference: the Case of Addis Ketema Sub-city on Domestic versus Imported Leather Shoes

Abstract

This study designed to indicate factors affecting consumers shoe preference: domestic versus imported leather shoes. Specifically, to indicate how consumers evaluated both domestic and imported leather shoes interms of product quality, style and price, to examine to what extent these factors influenced the consumers’ shoe choice and to look whether there was difference or not between the age groups regarding their preference in Addis Ketema sub-city shoe market. In order to achieve its objectives the study gathered data from 180 leather shoe consumers in Addis Ketema shoe market through open and close ended questionnaires.