ASSESSMENT OF MARKETING STRATEGY PRACTICES IN THE CASE OF ST. GEORGE BREWERY (BGI)
| dc.contributor.author | CHALACHEW, ADEGE | |
| dc.date.accessioned | 2025-11-14T08:29:52Z | |
| dc.date.available | 2025-11-14T08:29:52Z | |
| dc.date.issued | 2010-06 | |
| dc.identifier.uri | http://197.156.112.159:80//handle/123456789/1856 | |
| dc.description.abstract | The ultimate goal of any business establishment is to remain in business profitably through production and sales of products or services. Without optimal profit, a business firm cannot survive. One of the core activities in a business company to stay in business is having a well developed marketing strategy. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | ADDIS ABABA, ETHIOPIA | en_US |
| dc.title | ASSESSMENT OF MARKETING STRATEGY PRACTICES IN THE CASE OF ST. GEORGE BREWERY (BGI) | en_US |
| dc.type | Thesis | en_US |
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