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MARKETING RESEARCH FIFTH EDITION

NARESH K., MALHOTRA; DANIEL, NUNAN; DAVID F., BIRKS (pearson, 2017)

Marketing Research An Applied Approach Third Edition

Naresh K, Malhotra; David F., Birks (pearson, 2007)

Market Research in Practice An introduction to gaining greater market insight 3rd ed

Paul, Hague; Matthew, Harrison; Julia, Cupman; Oliver, Truman (koganpage, 2016)